Geoff Fellows

I love digital marketing. 

It's a tough life, I know. I love the fact that everything is constantly changing. Fluid. Dynamic. New platforms and technologies. I get to see, play with and break shiny new things all the time. I get to study consumers' behaviors and learn about their unmet needs. I get to develop insights. I learn what people like and don't like. And develop more insights. Then I get to build programs with what I learn. Programs that will help you reach your goals.

He is creative in his approach and does all the necessary research and development to make sure all his ideas are sound.

Darrell Noe
Associate Creative Director, Razorfish

I have goals too. I want your product to be the first picked off the shelf. Or your show to be the one people can't wait to watch. Or your beer the one they ask for first at their favorite bar. I want your brand to be in consumers' heads. Not in a crazy, stalking kind of way, more in a 'this makes my life just that much better' kind of way. Or maybe it needs to be disruptive - like a stick of dynamite. For me it's all about the experience, and fulfilling a promise. I figure out the reasons why and then create/build/launch. I help make brands memorable. Interact, engage and acquire.

But most important, I help connect brands with consumers and consumers with each other. It's a passion.

Experience

1. Translate business objectives to focused, creative and measurable marketing goals, strategies and tactics.
2. Utilize deep understanding of consumers and their use of all media to deliver innovative marketing solutions.
3. Serve as a thought leader and resource for management teams in the development of insight driven digital strategies from opportunity identification through to development and launch.
4. Manage the launch of digital marketing properties, including websites, mobile applications, social and commerce.
5. Utilize strong understanding of trends and best practices in digital marketing and measurement to lead innovation.
6. Develop and execute integrated marketing programs that stretch across multiple touchpoints, including digital, traditional, event, OOH and retail.
7. Mentor direct reports, reviewed past accomplishments and areas for improvement, established goals and expectations.
8. Listen, challenge and collaborate to develop the best possible work, ideas and results.

Select Clients

Select Accompishments

1. Bailey's Irish Cream – created digital strategy and online consumer campaign that generated over 1M visitors through online advertising and targeted email to contest site and increased database registrations by over 300%.
2. XBox – developed campaign strategies and tactics that helped propel it to the #2 ranked console and exceeded Xbox Live subscription goal by 137%.
3. NHL.com – managed production and launch of NHL.com's eCommerce site and created supporting online marketing programs including online advertising, SEO/SEM and email that increased online sales by over 300% from the previous year.
4. Verizon Wireless – led acquisition campaign strategy for Verizon's VCAST services which exceeded purchase and revenue projections by 246%
5. Campbell's Soup Company – developed consumer insights and strategies that resulted in retention programs and site enhancements for CampbellsKitchen.com, which in turn increased on-site registrations by 300%.
6. NBA – designed and conducted qualitative research programs that led to the development of CRM programs that increased League Pass subscriptions by 200%.
7. Syfy Channel – directed agency relationship, oversaw budgets and creative production; provided strategic recommendations and opportunities that resulted in a 240% growth in total client billings.
8. WE tv – developed social media strategy and guidelines that accelerated growth and increased user engagements of WE tv's social properties.
9. Led new business efforts to key decisions makers for major US companies including 20th Century Fox, Hasbro, Sesame Street, NASCAR, and NBA to secure more than $25MM in revenue.

Time Line

Education

Associations and Honors

1. Member, AIGA Professional Association for Design
2. Member, American Marketing Association (AMA)
3. Member, American Association of Advertising Agencies (AAAA)
4. Member, Mobile Marketing Association (MMA)
5. 2009 WMA, Best of Industry: Entertainment Website – Syfy Channel Warehouse 13
6. 2008 WMA, Best of Industry: TV Website – Syfy Channel, Ghost Hunters
7. 2007 Webby Award – Verizon Wireless, Pirates of the Caribbean
8. 2003 Echo Leader Awards: Interactive Media – Xbox Live
9. 2003 Gold EFFIE: Internet Services – MSN “Butterfly”

Technology Skills

1. Proficient in all office applications.
2. Skilled in Adobe Creative Suite: Photoshop, Illustrator, Flash, Dreamweaver (and basic HTML/CSS), After Effects and Fireworks.
3. Familiar with both Mac and PC platforms.