It just doesn’t buy you what it used to. Lets see, you could buy 2.8 million junior bacon cheeseburgers and help Brad & Angelina feed small African nations. How about half ownership of Baske Afair, the Arabian stallion that is supposed to fetch $5M (stud farm anyone) later this month? Maybe you want to grab a fleet of 10 Bentley Continental GT’s or maybe splurge and get a 1997 Beechcraft Beechjet 400A so you and your friends can globetrot in style. Whatever it is, I bet it will last longer that :30 seconds.
Is advertising during the Super Bowl worth it? When you think about it, you kind of had this “spray and pray” mentality with the message and the audience. I mean your demographic is between 9-90 years old, slightly skewed male, with a median income somewhere in the $15k-900K range. Targeted. For any of you that work in advertising, try passing off a creative brief with that information on it. Lets not forget that 50% of the true watchers (fans of the two combatants) are going to be drunk or pissed and the other half are doing to be drunk and going to want to run off immediately after the game and have post-victory super bowl sex (with the jersey on). That leaves the rest of us are just hanging out, eating for finger food, and maybe catching a glimpse of greatness (nice catch David Tyree!) or history made (ouch…18-1) and just maybe winning a box on the score grid pool.
What did you remember? Hank? The Screaming Critters? How about Go Daddy sexing it up? Maybe Shaq on a horse? Here’s the full list and the “ratings” as judged by USA Today. Take a look and see what you recall. And while you are doing that, try to think which ones you’ve seen since then. A couple of these spots only ran once.
We just aren’t seeing anything memorable these days. Where is Terry Tate, office linebacker? How about Wazzzzup!?? Maybe we should just take all the good ads since 1995 and play them during next year’s superbowl. That’s what Doritos did this year – remember the UGC contest they had last year, well, one of the spots that didn’t win, they ran it during the 2nd quarter – the big rat.
There is a positive side-effect to crappy commercials, at least I have time to go to the bathroom and not worry about missing anything.
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